Why Muudi is different

01

If an ingredient is in the formula, it’s there for a reason, not for show.

02

If something claims to support, the dose reflects the research.

03

If it’s not necessary, it doesn’t make it into the blend.

04

If it’s in the formula, it should work with your body, not against it.

No fillers  |  No underdosing |  No trend-led blends

Just purposeful, potent powders — made to do what they say they do.

what is inositol?

Inositol is a naturally occurring compound found in your body and in certain foods like citrus fruits, beans, grains, and nuts.

Although it’s often grouped with B-vitamins (Vitamin B8), it’s not technically a vitamin. Your body can produce it on its own. The most common and biologically active form is myo-inositol.

Inositol is involved in how your cells communicate.

Why that matters

Every cell in your body needs to send and receive signals.

Inositol plays an important role in:

  • Cellular signalling pathways
  • Nervous system communication
  • Mood regulation mechanisms
  • Insulin signalling
  • Ovarian and hormonal function
  • Stress response systems

It acts as part of the internal messaging system that helps your body respond appropriately to stress, emotional shifts, and metabolic changes.

Inositol and mood

Inositol supports signalling pathways in the brain linked to neurotransmitters like serotonin. Research on myo-inositol suggests it may help with emotional balance, mood regulation, and nervous system stability.

It is neither a stimulant nor a sedative, but works as a gentle stabiliser of the body’s natural signalling processes.

Inositol and sleep, comfort and immune support

Because it influences nervous system communication, inositol is a component in all our blends. 

simple summary

Inositol is:

  • A naturally occurring cellular messenger
  • Involved in mood and nervous system signalling
  • Studied for emotional balance and metabolic support
  • Non-sedating and non-stimulating
  • Most effective when taken consistently

It doesn’t override your system, it supports it.

Good

For a Better Mood. Good Energy. Good You.
Inositol may help mood regulation and emotional balance.

What's inside

Myo-Inositol — 2000 mg

Why it’s in here

Myo-inositol is a naturally occurring compound found throughout the body, particularly in the brain and nervous system. It plays an important role in cellular communication and signalling pathways involved in mood regulation and emotional wellbeing.

Unlike stimulants that push energy higher or sedatives that slow you down, myo-inositol works by supporting the body's natural communication systems, helping you feel more balanced, steady and resilient.

Why 2000mg?

Many inositol supplements provide only a few hundred milligrams per serving, often requiring multiple capsules to achieve meaningful intake levels.

GOOD delivers 2000 mg of pure myo-inositol per sachet — a simple, effective daily serving designed to support emotional balance, mood steadiness and overall wellbeing.

Rest

Supports Relaxation & Healthy Sleeping Patterns.  
A targeted blend of amino acids, magnesium and key nutrients designed to calm the nervous system and support your body's natural sleep rhythm. Rather than forcing sleep, REST helps create the conditions for better relaxation and more restorative rest.

What’s inside & why

Glycine — 2790  mg
An amino acid studied for its role in supporting relaxation and healthy sleep quality.

Magnesium elemental — 230  mg
(From Albion® Magnesium Bisglycinate Chelate (TRAACS®) and Magnesium Citrate). Supports normal nervous system function, muscle relaxation and overall calm.

Myo-Inositol — 800  mg
Supports nervous system balance and emotional wellbeing.

Taurine — 600  mg
An amino acid involved in nervous system regulation and relaxation pathways.

Vitamin B6 — 10  mg
Supports normal psychological function and healthy nervous system activity.

Why these amounts?

Many sleep products rely primarily on sedating ingredients or very small amounts of multiple compounds. REST focuses on meaningful levels of nutrients and amino acids commonly used to support relaxation, nervous system balance and healthy sleeping patterns—helping your body work with its natural sleep cycle.

Shield

Immune Support. When You Need It.
Designed for ongoing immune maintenance and extra resilience support during periods of stress, travel, exposure, or feeling run down.

What’s inside & why

Vitamin C — 1082  mg
Provides high-strength antioxidant support and contributes to normal immune function.

Glycine  — 1000  mg
An amino acid involved in the body's natural antioxidant systems.

Myo-Inositol — 700  mg
Supports cellular communication and overall wellbeing.

Elderberry — 700  mg
Traditionally used to support immune health.

NAC — 400  mg
Precursor to glutathione, a key antioxidant.

Zinc — 18  mg
(From Albion® Zinc Bisglycinate Chelate (TRAACS®)) Contributes to the normal function of the immune system.

Selenium — 160 µg
Supports antioxidant protection and immune health.

Vitamin D3 — 2 000 IU
Supports normal immune system function and wellbeing.

Why these amounts?

Many immune formulas include long ingredient lists with only small amounts of each nutrient.

SHIELD prioritises meaningful levels of key vitamins, minerals, amino acids and antioxidants chosen to support immune resilience, recovery and everyday wellness when your body needs extra support.

Soothe

Comfort in a Mug. Calm & Emotional Support.
A comforting blend designed for stressful, overwhelming or emotionally demanding days. SOOTHE combines nourishing nutrients, amino acids and botanical extracts into a warm daily ritual that supports emotional wellbeing and nervous system balance.

What’s inside & why

Organic Peruvian Cocoa powder — 1500 mg
Rich, comforting cocoa naturally contains beneficial plant compounds and delivers a delicious chocolate flavour.

Myo-Inositol  — 1100  mg
Supports mood steadiness and hormonal signalling.

Glycine — 800  mg
Supports calmness, pain modulation, muscle relaxation.

Ginger — 100  mg
Helps digestive and inflammatory balance.

Taurine — 280  mg
Eases cramps, mood, and supports nervous system balance.

Maca Extract — 180  mg
Traditionally used to support vitality and overall wellbeing.

L-Theanine — 200 mg
Found naturally in tea, known for promoting a calm state.

Lemon Balm — 180 mg
Calms anxiety & irritability.

Tapioca Fiber — 900 mg
Adds smoothness, while supporting digestive comfort.

Magnesium elemental — 84 mg
(From Albion® Magnesium Dimagnesium Malate and Magnesium L-Threonate). Supports normal nervous system function and relaxation.

Cinnamon — 80 mg
Metabolic support, mild anti-inflammatory effects, and flavour.

Himalayan salt — 70 mg
Complements the flavour profile and provides trace minerals.

Why these amounts?

Many products focus on either stress support, relaxation or emotional wellbeing alone. SOOTHE brings together meaningful amounts of myo-inositol, amino acids, magnesium and carefully selected botanical extracts in a comforting daily ritual designed to help you feel calmer, steadier and more supported when you need it most.

* These products are not medicines and do not require registration or certification from the South African Health Products Regulatory Authority (SAHPRA).

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